Executive's Guide to BlogsThe Executive’s Guide to Blogs educates executives about the tremendous value of blogs for driving engagement of their stakeholders..

Since I advise and mentor global firms and brands on using blogs, the EGSN’s point of distinction is detailed information that stems from client work as well as my focus on blogs for improving business processes. CSRA launched the Executive’s Guide to Blogs in Q4 2013 to apply the  methodology of the Executive’s Guide to LinkedIn to blogs.

Access the Guide to Blogs sections under the Blogs menu in the horizontal navigation bar, or directly from this page. Return here from any section of the Guide to Blogs by clicking its logo. EGSN Posts are my thought leadership. Best of the Web are hand-picked by me; Case Studies are the best examples I can find.

Blogs Best of the Web

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Blogs Case Studies

CC Dir. Marketing debunks social media conventional wisdom; treats social as marketing
Summarizes Mayo's use of social media platforms
Short descriptions of how Mayo Clinic uses major platforms
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Guide to Blogs Directory

Blogs Reference

Must-read resources for understanding blogs’ potential:

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