Categories

Archives

CSRA Milestones Ten Years of Experiential Social Media

CSRA Milestones: The First Ten YearsCSRA milestones reflects on my first ten years of experiential social media, seen through the eyes of clients I’ve served. I’ll share what I learned about what outcomes we got in each engagement as well as how it happened that I developed and pioneered experiential, which if a repeatable process for developing trust and profit at scale.

If you’d like to watch this post instead, just click the thumbnail button.

Global Investment Bank

CSRA Milestones The First Ten YearsI’m grateful to a global investment bank for being my first client! I worked closely with an internal strategy team for over a year and researched disruptive digital social trends that could affect the bank and its wealth management business. This work was very similar to what I did at PricewaterhouseCoopers’ strategy practice because I advised on strategy for a global business dealing with digital disruption.

The Executive’s Guides

In 2007, I ended up writing the first “executive’s guide” to LinkedIn, by accident. I’d been explaining the value of LinkedIn to […]

The post CSRA Milestones Ten Years of Experiential Social Media appeared first on Christopher S. Rollyson and Associates.

[…]

Short Guide to Blog Infrastructure

Short Guide to Blog InfrastructureThis short guide to blog infrastructure outlines some of the basics for how to choose a platform and make best use of basic blog features, so your blog will encourage interactions with your high-priority readers. Most brands and people use blogs for content marketing, but it competes for pocket change and leaves the bills on the table. Here you’ll learn how to organize your blog, so it engages readers more deeply by relating to them in distinctive ways. Before delving into some bits and bytes of blog software and features, I’ll outline a new way to approach engagement that changes the rules, which are themselves a kind of infrastructure.

One: A New Approach to “Engagement”

Content marketing and marketing automation are incrementally better than mass communications because they use digital data and robust software to “micro-target” content to audiences. By analyzing audiences’ digital activities, marketing automation software sends them content that its algorithms determine has a high probability of being relevant to audiences’ buying journeys. Content marketing tries to attract audiences with relevant content, too. These principles underlie the structures, strategies, and tactics of most blogs.

Here’s how […]

The post Short Guide to Blog Infrastructure appeared first on Christopher S. Rollyson and Associates.

[…]

Financial Services Social Business Pioneer: Putnam Investments

Financial Services Social Business Pioneer: Putnam InvestmentsPutnam Investments has been a financial services social business pioneer for many years, so here I’ll summarize their pioneering initiatives that show that regulated financial services firms can communicate with clients and prospects in many-to-many social venues without going astray. True, it helps having a CEO that was the first CEO from a mutual funds firm on Twitter.

The point remains, imagination and inertia are preventing financial services firms from engaging with clients and prospects in digital social venues, not regulators. Here’s how it’s done.

Putnam Investments Social Business Initiatives Financial Services Blogs and Twitter One of Putnam’s blogs is The Retirement Savings Challenge, which is notable because it’s concerned with stakeholders’ (prospects, clients) financial wellbeing—it’s not focused on financial products. It talks about the challenge in general (most Americans have relatively little saved for retirement). That said, they need to work on interactivity. Wealth Management shows thought leaders in action, as they offer posts pertinent to various investment goals. Advisor Tech Tips shows investment advisors how to use digital tools and social business to engage. How-to posts and videos on using LinkedIn, Twitter, Google Alerts […]

The post Financial Services Social Business Pioneer: Putnam Investments appeared first on Christopher S. Rollyson and Associates.

[…]

Three-Step Executive’s Guide to Blogging

Three-Step Executive's Guide to BloggingThis Executive’s Guide to Blogging offers executives a pragmatic, conservative approach to blogging. For years, now, I have beseeched all the executives and “knowledge workers” I know (that’s thousands) to blog, so please consider this as part of that campaign—with benefits (because this is a how-to post). Here’s why: In the Knowledge Economy’s pervasive digital networks, you are invisible unless you come across people’s screens regularly. And, while you are invisible, your potential business partners are seeing people who do flit across their screens. If you aren’t there, you are in a bloody ocean that gets smaller every year. Don’t stay in, the water is not fine. Please understand that I’m stating this as a simple fact. I’m sure you’ve read books like The Long Tail, which describe how we are all publishers now, that is, those of us who decide to use the free tools at our disposal.

Blogging is 21st century thought leadership, which is table stakes in the Knowledge Economy. Your thoughts represent and “scale” you, so they help you to connect with people with whom you can collaborate to do meaningful things. Moreover, blogging […]

The post Three-Step Executive’s Guide to Blogging appeared first on Christopher S. Rollyson and Associates.

[…]

Behind the Scenes with Facebook Pages’ New Pre-Moderation Control

Behind the Scenes with Facebook Pages' New Pre-Moderation ControlFacebook recently released a new control for Pages that acts like blogs’ pre-moderation setting: when a Page admin activates it, Likes’ (Fans’) “organic” posts will not appear on the Page’s Wall until an admin specifically approves them. Read on for how to decide whether to use this control with your Pages as well as my interpretation of how the new control helps to reveal Facebook’s emerging business strategy to maximize the impact of its IPO.

Assessment: What Kind of Community Is Your Page?

Facebook’s new “Default Visibility” control (“Check.. if you don’t want posts by others to be publicly visible.. until you ‘Allow on Timeline..’”) gives a new level of control to Page admins, and there is no right or wrong answer as to whether Pages should use it. To decide if it makes sense for your Page(s), begin by considering the fundamental tradeoff:

More control over content vs. More spontaneity and trust in the community

Although deciding to use the new control may seem straightforward, it sends a powerful message that can significantly weaken or strengthen the community you have built around your […]

The post Behind the Scenes with Facebook Pages’ New Pre-Moderation Control appeared first on Christopher S. Rollyson and Associates.

[…]

How to Create More Career Opportunity in 2012

Many employment or career-related discussions contain a feeling of gloom and doom, but I have noticed a paradoxical market development: that the unpredictable and volatile economy that affects all businesses and careers is actually driving more demand for expertise, but the demand doesn’t look the same to companies or workers. Here I’ll explain how this […]

The post How to Create More Career Opportunity in 2012 appeared first on Christopher S. Rollyson and Associates.

[…]

Blogs The Relationship-Centric Approach to Building Readership

Approach this as a relationship building activity, there are no magic bullets, and most of these tactics will take some time to show results. If you want readers, you need to focus on building relationships with them by showing that you are relevant to them and by showing that you care about things in which they are interested. […]

The post Blogs The Relationship-Centric Approach to Building Readership appeared first on Christopher S. Rollyson and Associates.

[…]

2010 Tips for Executive Leadership and Job Search Effectiveness

Quick guide for time-strapped executives to outperforming rivals this year by using LinkedIn, blogging and Twitter. Extensive links to free executive guides to social networks […]

The post 2010 Tips for Executive Leadership and Job Search Effectiveness appeared first on Christopher S. Rollyson and Associates.

[…]

Blogging Quick Launch Guide

Quick launch guide to blogging for executives and professionals: get online with WordPress or Blogger in about an hour: how to pick a blog platform, write your first post, configure antispam and manage and grow. Tips on content strategy and using categories and tags. […]

The post Blogging Quick Launch Guide appeared first on Christopher S. Rollyson and Associates.

[…]

Blogging and Tweeting to Support Your Job Search or Fundraising

How to support your job search or fundraising by blogging and tweeting on Twitter… plus how to engage hyper-connected executives to remember you and help you more […]

The post Blogging and Tweeting to Support Your Job Search or Fundraising appeared first on Christopher S. Rollyson and Associates.

[…]