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 Most of us are familiar with Forrester’s Ladder of Participation, but using it to build engagement and community still escapes most individuals and organizations, so here I’ll offer a short treatment within the context of Facebook. The profound insight is that 90% of people in a social venue observe without interacting. 9% are the creators, they tweet, blog and make themselves known. 1% are curators, they sort and categorize content. Whether you are on LinkedIn, Facebook or authoring a blog, you only hear 10% of the people, but you are affecting 100% of the people. If you don’t know that, you might think your online activities were going unnoticed. Now I’ll turn to how this works in Facebook.
Continue reading Using Facebook’s Ladder of Social Actions to Build Community
 In Allfacebook, Nick O’Neill presents a chart that compares the first six years’ revenue for Yahoo!, Google and Facebook. Even though some of these exercises are coffee-cooler talk without much substance, this one afforded the opportunity to think about how Facebook and Google add value.
According to BusinessInsider’s interpretation, neither Google nor Facebook emphasized revenue in the early years and hockey-sticked later. Here’s the article, and here are my thoughts on all three players:
Continue reading Comparing Launch-to-Year6 Revenue: Google, Facebook, Yahoo
 Facebook Pages and Groups are rapidly becoming like websites or phone numbers—overwhelmingly banal. Last year, it was still novel for many companies and governments to launch Pages or Groups, but 2010-2011 is proving to be the inflection point: people merely expect Facebook presence because every organization has one. In step with this, the competition for Fans’ (now “Likes”) attention on Facebook is high and will continue to get higher. That said, as difficult as it is, launching and growing a powerful Facebook presence is eminently doable with the right strategy and execution. Here I will share some of my notes with a current engagement for how to grow a quality Fan base by building and leveraging a network around your presence. By the Way, Pages and Groups share similarities but they are distinct in their functionality. This post will focus mostly on Pages, but many of its techniques will work with Groups as well. Continue reading Four Steps to Building Facebook Presence, Network-Style
How Commercial and Government Firms Are Using Facebook (More at NotaBene) my delicious.com
Shannon Clark, on his Slow Brand blog, presents the idea of a LinkedIn Connect, which would enable users to authenticate and share certain approved information from their LinkedIn presence on third-party sites. He writes, “Why isn’t LinkedIn looking to be the Identity layer for not just a few applications running inside of LinkedIn or a very small handful of LinkedIn Partners, but instead to offer a strong, business focused identity layer for 1000′s of business applications across the Internet?” Great question that merited some cycles.
Here’s the post, with my thoughts below. A good thread with some technical discussion, but understandable for non-techies, too.
Continue reading You Know Facebook Connect, but why not LinkedIn Connect?
How Facebook can fix its lame “Friend Suggestions” feature—while tripling the value to members (users). How Members can increase their ability to meet qualified new people on Facebook. [...]
Thoughts on Facebook 2.0, in which Facebook connects users’ social graphs to the Web, gaining a quantum leap more information about them [...]
Why most people benefit from using LinkedIn and Facebook together to accelerate their business relationships: Key pointers on how to get started. [...]
How to think about using Facebook, LinkedIn and Twitter for business.. brief comparisons of Facebook with LinkedIn and Twitter from a business perspective [...]
One of key factors in driving Facebook’s explosive growth is the company’s genius globalization strategy. Most of its members are outside the U.S., and it powered past MySpace, the global leader for years, by using a crowdsourcing. This post compares MySpace’s legacy international strategy with Facebook’s Web 2.0 community strategy. [...]
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Executive’s Guide on Twitter
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Most of us are familiar with Forrester’s Ladder of Participation, but using it to build engagement and community still escapes most individuals and organizations, so here I’ll offer a short treatment within the context of Facebook. The profound insight is that 90% of people in a social venue observe without interacting. 9% are the creators, they tweet, blog and make themselves known. 1% are curators, they sort and categorize content. Whether you are on LinkedIn, Facebook or authoring a blog, you only hear 10% of the people, but you are affecting 100% of the people. If you don’t know that, you might think your online activities were going unnoticed. Now I’ll turn to how this works in Facebook.
