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Here is an excellent example of backlash against Google/Google+ from InfoWorld. This post shows how to 1) how to disconnect Google+ from Google search results and 2) configure your browser to default to non-Google search engines. Useful, but assumes 2 things that will be untrue for some people: a) Google+ results “pollute” search results in [...] The post Backlash Against Google+: Useful but Beware of Assumptions appeared first on Christopher S. Rollyson and Associates. [...]  Everyone wants to know the secret sauce, how to build vibrant communities in digital social venues. Here is a question to a community manager to whom I responded recently in a gated enterprise forum. The question was, “What are some effective ways to improve circle count and follower engagement on google+?” Read on for some [...] The post Quick Notes: How to Build a Vibrant Google+ Page appeared first on Christopher S. Rollyson and Associates. [...] Most people have the whole “web 2.0 thing” sorted out by now. They have accounts in LinkedIn for business, Facebook for personal and Twitter for I-don’t-really-know-but-I’m-on-it. They also know that Google “doesn’t get social” as the search behemoth has littered carcasses of failed ventures around the web. Alas, as I have argued here and in [...] The post WSJ Take on Google+ Epitomizes Market Myopia & Opportunity appeared first on Christopher S. Rollyson and Associates. [...] CSRA launched the Executive’s Guide to Google+ because we thought it had significant disruptive potential for many of our clients, and our recent conference appearances (link to presentation below) have only underlined two of Google+’s unique attractions: your competitors don’t understand it and Google is managing it as a completely different animal, not a social [...] The post Google+ Disruptive Potential Reflected by Conference Audiences appeared first on Christopher S. Rollyson and Associates. [...] Silicon Valley Watcher offers up a useful riff on disruptive potential of Google+ – but it nonetheless has glaring holes and reflects arbitrary assumptions. I recommend reading it to learn about this argument, which is based on this questionable logic: “social data degrades the ‘quality’ of search results.” The real answer is far less satisfying, [...] The post SEO Expert Rails Against Google+ Impact on “Search Quality” appeared first on Christopher S. Rollyson and Associates. [...] The launch of Google’s new social network has poignant significance for executives—in predictable and surprising ways. Google+ is exceptionally significant because it is an exciting new social venue with the potential to disrupt, but even more important, it can teach us about how the ecosystem works and how organizations can learn to use it to [...] The post Why Google+ Should Be on Executives’ Radar appeared first on Christopher S. Rollyson and Associates. [...] Must read post speculating on whether Google will integrate Google+ with Docs to make an enterprise play, disrupting Yammer, Socialtext and other lightweight social enterprise players. This is exactly how to think and why most people miss the true significance of Google+: it’s a social infrastructure into which users will be able to plug many of their other Web activities (such as using Google Docs, Gmail, Payments, etc.). This makes it far more significant that “another social network.” Thx @jowyang #fb [...] The post Can Google+ Become A Biz Collaboration Tool? – The BrainYard – InformationWeek appeared first on Christopher S. Rollyson and Associates. [...] |
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