Backlash Against Google Plus Is Useful Criticism but Beware of Assumptions questions some key principles employed by pundits debunking Google Plus.
Here is an excellent example of backlash against Google/Google+ from InfoWorld. This post shows how to 1) how to disconnect Google+ from Google search results and 2) configure your browser to default to non-Google search engines. Useful, but assumes 2 things that will be untrue for some people: a) Google+ results “pollute” search results in all cases; b) Yahoo/Bing give better search results. Although all of the above could be true in some cases, the devil is in the details. It is surprising that the post didn’t mention a much better alternative: info.com, whose algorithm sorts results from all three search engines.
Executive’s Guide recommends being aware of the ground shifting under search. Don’t get caught up in religious wars, and try different things. As we have argued in these pages here, Google+ results will enhance certain kinds of searches and will return inferior results in others. As infoworld says, users can “filter out” Google+ search results on a case-by-case [...]
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Everyone wants to know the secret sauce, how to build vibrant communities in digital social venues. Here is a question to a community manager to whom I responded recently in a gated enterprise forum. The question was, “What are some effective ways to improve circle count and follower engagement on google+?” Read on for some general pointers and references for further reading.
Response To arrive at a satisfactory answer, we need more context. For example, ask yourself what are the top3 stakeholders you want to engage? Define them specifically enough to distinguish each from the others clearly. In addition, around what actions do you want to engage each? Given the answers to those questions, you can create a robust strategy for your Google+ Page. In the beginning, maintain a rabid focus on community quality, not quantity. In networked environments, your core membership is the root for the tree. If your community/following is a grab bag, you will have trouble creating critical mass to have a distinctive Page. If there are a few people whose social actions detract from what you’re trying to create, [...]
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WSJ Take on Google Plus Epitomizes Market Myopia and Opportunity reveals how conventional wisdom misunderstands Google+ and how to take advantage of the situation.
Most people have the whole “web 2.0 thing” sorted out by now. They have accounts in LinkedIn for business, Facebook for personal and Twitter for I-don’t-really-know-but-I’m-on-it. They also know that Google “doesn’t get social” as the search behemoth has littered carcasses of failed ventures around the web.
Alas, as I have argued here and in conference presentations since Google+ launched, this misunderstanding is completely understandable—and wrong. Most interesting here, it elevates opportunities and threats for market participants.
The Wall Street Journal’s The Mounting Minuses at Google+ post epitomizes conventional wisdom about Google+. Here are three reasons I recommend doubting the view that Google+ is a lackluster social network that’s late to the party without a valid value proposition. I have argued that Google+ may prove to be a mammal to pureplay social networks’ reptiles. It’s a fundamentally different animal:
The business model: Google doesn’t have to make money from Google+ the same way as Facebook, LinkedIn and MySpace had to “monetize the eyeballs” Social and search can [...]
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Google Plus Disruptive Potential Reflected by Conference Audiences summarizes insights from audience reactions to Google+ presentations. CSRA launched the Executive’s Guide to Google+ because we thought it had significant disruptive potential for many of our clients, and our recent conference appearances (link to presentation below) have only underlined two of Google+’s unique attractions: your competitors don’t understand it and Google is managing it as a completely different animal, not a social network. Here I’ll share audience reactions to my recent Google+ presentations at public social business conferences and private corporate meetings.
Why Don’t We Just Use Facebook?
This is a good question, especially given Google’s “social” fumbles, which lead the unwary to believe that “Google doesn’t get social, it’s a search company.” Executives, and I’m no different in this regard, don’t like to be shaken up and disrupted. But we will be, whether we like it or not.
Google+, since its strategy is to add more value to search, doesn’t have to make money like the pureplays do (i.e. Facebook, LinkedIn). Even by adding incremental value to search, it makes Google a ton of [...]
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Silicon Valley Watcher offers up a useful riff on disruptive potential of Google+ – but it nonetheless has glaring holes and reflects arbitrary assumptions. I recommend reading it to learn about this argument, which is based on this questionable logic: “social data degrades the ‘quality’ of search results.”
The real answer is far less satisfying, “It depends.” Some search results will be improved with social data while others won’t. Search, SEO/SEM and other players dislike Google+ when it disrupts their businesses. Expect, and listen to, these arguments, but realize that they are often biased.
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Why Google Plus Should Be on Executives’ Radar explains Google’s new social network and why it commands attention; it changes the context of social networks.
The launch of Google’s new social network has poignant significance for executives—in predictable and surprising ways. Google+ is exceptionally significant because it is an exciting new social venue with the potential to disrupt, but even more important, it can teach us about how the ecosystem works and how organizations can learn to use it to garner support for things they care about. Here I’ll outline my first impressions and give general guidance for executives to take advantage of Google+’s potential.
A Star Is Born
I am not predicting the rate or scale of Google+ adoption as many pundits did early on, but I encourage you to operate as if it will soon rival existing players Facebook, LinkedIn, Twitter and others. This prospect is far more useful; moreover, it is inevitable that existing players will have to make way for new entrants as Web 3.0 evolves. Just as our galaxy and universe evolve through the birth of new stars and [...]
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Must read post speculating on whether Google will integrate Google+ with Docs to make an enterprise play, disrupting Yammer, Socialtext and other lightweight social enterprise players. This is exactly how to think and why most people miss the true significance of Google+: it’s a social infrastructure into which users will be able to plug many of their other Web activities (such as using Google Docs, Gmail, Payments, etc.). This makes it far more significant that “another social network.” Thx @jowyang #fb [...]
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