Startling Web 2.0 strategy and tactics: comparing MySpace and Facebook approaches to globalization and drawing lessons for executives: the power of crowdsourcing [...]
Take advantage of breaking Web 2.0 trends to manage risk and enhance rewards in 2009
To celebrate and help you to seize the day, I have spent the past week on three articles that represent some of my most important writing of the year:
Continue reading 2009 Vision & Strategy Papers Just Published
In Tweeple, LinkedIn’s Twitter group, someone asked a great question about whether to have multiple accounts on Twitter, but the questions applies equally to any Web 2.0 venue, like LinkedIn. This has also come up in the Executive’s Guide to LinkedIn seminars, whether to risk putting your side real estate business in your LinkedIn Profile, for example. Here are some quick reflections on managing many sides of yourself online.
The answer is, increasingly, “Yes and no.” I encourage you to consider these tools to supplement your current communications with your network. You will maintain a stronger network if you can communicate specific, relevant information about what you are doing, and these tools can help. Here we will delve into some key Web 2.0 tools’ unique value for enhancing the value of networks by keeping in touch better.
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2008 was a momentous year punctuated by rising economic uncertainty, Web 2.0 innovation in politics and increasing opportunity to create uncommon advantage in many industries. How much can volatility increase? We are on a merry-go-round that’s accelerating; it’s giddy and scary, depending on one’s point of view.
This weekend I’ve been having fun trying LinkedIn’s new group discussion functionality, and it’s really promising and seems to work well, significantly increasing the value of LinkedIn Groups.
The Social Media Club recently asked “social media evangelists” to share their experiences of life in the trenches, helping people to understand the promise and peril of social media, which is highly connected to social networking and Web 2.0. I thought their survey was very well done, so here I am reprinting my answers, and I’m asking you to weigh in with your observations and experiences, too.