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Executive’s Guide to Twitter Releases Free Online Courses

Executives need to get on Twitter so they can understand the potential and the threat to their communications with stakeholders. The problem is, the value proposition isn’t clear, and executives perceive it takes too much time to learn. These free online courses fill that gap. [...]

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Comparing Facebook, LinkedIn and Twitter for Developing Business Relationships

How to think about using Facebook, LinkedIn and Twitter for business.. brief comparisons of Facebook with LinkedIn and Twitter from a business perspective [...]

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What and how to Share on Facebook and Twitter

How to avoid lame updates on Facebook – debunking Wall Street Journal article [...]

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Twitter: Key Disruptive Innovation of the Decade

Why Twitter was one of the Web 2.0 innovations of the decade.. analysis and conclusions about Twitter’s value proposition for changing the economics of the Relationship Life Cycle [...]

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Blogging and Tweeting to Support Your Job Search or Fundraising

How to support your job search or fundraising by blogging and tweeting on Twitter… plus how to engage hyper-connected executives to remember you and help you more [...]

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Facebook vs. Twitter Influence on Techcrunch

Personally and professionally, I find posts that “compare” Twitter and Facebook as if they were competitors largely off-base and useless, but I weighed in on this one on Techcrunch. My thesis is that these venues only “compete” if you care about fickle mass adoption and don’t care about each site’s underlying value proposition. Facebook and Twitter are very different, so comparing them doesn’t make much sense in most cases. In 2009, however, mass media in the United States especially was having a field day talking about Twitter “knocking Facebook off its pedestal,” which was silly. Here’s Techcrunch’s take on it. My response and thoughts are below.

Continue reading Facebook vs. Twitter Influence on Techcrunch

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Advertising on Twitter?

How feasible is advertising on Twitter? Is “sponsored” word of mouth likely to work? [...]

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What and how to Share on Twitter and Facebook

Evaluating off-base media criticism of social networks, and how you can use Twitter and Facebook updates effectively [...]

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Introducing Twitter Value Vectors: The Key to Building a Quality Following

Introduction to Value Vectors, one of the Executive’s Guide to Twitter’s critical tools for advising firms on creating Twitter presence.. learn how to take the guesswork out of creating your Twitter community of followers [...]

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Thoughts on Enterprise Adoption of Twitter

Reflections on how enterprises will adopt microblogging, Twitter, and how this compares to executives’ adoption of “social” networks like LinkedIn and Facebook [...]

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