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The Executive’s Guide to Facebook educates executives about the strategic value of Facebook as a means to drive intimacy and engagement among their stakeholders. Our point of distinction is our unwavering focus on applying Facebook to business processes. CSRA launched the Executive’s Guide to Facebook in Q4 2009 to apply the renowned methodology of the Executive’s Guide to LinkedIn to Facebook, so we bring rigor to the practical aspects of applying (relatively) immature technology and behavior to high-value business processes.
How to Use the Guide
Access these sections under the horizontal navigation bar (where you found this page):
- News contains our hand-picked articles/posts on enterprise Facebook
- Case studies are curated enterprise-relevant examples of using Facebook for business results
- NotaBene are very relevant news items to which we have added brief notes
- Services briefly outlines how we guide enterprises in using Facebook
Access these sections via the left sidebar (Categories and Tags):
- Posts are our posts about Facebook
- Hit the “Facebook” category to read posts focused on Facebook
- Hit the “Facebook” tag to read posts about social networks that mention Facebook
More about the Executive’s Guide to Facebook
The Executive’s Guide to Facebook combines emerging good practices, pragmatic advice and prescient vision, so subscribers to act with more certainty when using Facebook to engage stakeholders, thereby strengthening their organizations and careers. Although the primary focus is applying Facebook to innovate organizations’ business processes, many of the tactics will apply to individual executives, who can become more effective as leaders. It includes:
- Behind the curtain insights gleaned from our consulting work with risk-averse organizations
- Posts and comments on case studies
- Guides for getting started and growing with Facebook… and building your activity to achieve business goals
- Reflections on Facebook’s ability to humanize the enterprise
- Best in class Facebook people
- Emerging insight from Facebook
- Our comments and meta knowledge about all the above
