NotaBene

Executive's Guide to Facebook: Notable PostsThese links have been carefully selected as some of the best I have encountered from the best sources. I have read them carefully and added extended comments.

Check this page to get a strategic take on enterprise-relevant innovation using Facebook. Items under the “News” tab are more general and numerous.

In Brief: Notable Facebook Posts, Articles and Research
Valuable insight into how to engage people with a mix of personal and professional details. Cites @garyvee. Could be more valuable if it had mentioned several use cases and the importance of knowing your audience. Be clear about whom you're trying to engage. Imagine yourself across the table with two of three of your stakeholders at lunch, what would you talk about? Those are the kind of details to share. Not random things. Another of the post's valuable points: weave the things together in terms of a story. That will help people relate to what you share and remember you better. We covered this in more detail here: http://bit.ly/blogtwjob2 - see the section under "use scenarios" Thx @melanie_adcock
Useful hacks and explanation: explains Google's slowness with making API available, which keeps Google+ disconnected from the rest of the ecosytem and frustrates users. This imposes a high cost of use because users are only able to post from Google+. Since it delays the adoption of Google+, it's bound to frustrate Google, too, which is a good thing! (we're in alignment ;^)
VentureBeat interviews Brad Horowitz on the strategy for Google+ and on his reaction to journalists and bloggers. Although he's coy about the strategy's specifics, he verified that Google+ was never conceived as a social network; rather it's a way to personalize and glue together users' experiences with all other Google products. There's also an explicit attempt to learn from their own and others' mistakes in terms of user experience; for example, various products (i.e. Plus Gmail Search Docs Blogger..) will enable different identity choices: realname, anonymous, pseudonymous). In this, Google's endgame is similar to Facebook's: to provide advertisers a better picture of user wishes so they can advertise more effectively. I still stand by my assertion that Google+ will change the context and pressure social networks in unusual ways, so I'll be following it closely. But don't think of it as a social network to begin seeing its disruptive potential.
Written just after Insights 2.0 launched in June 2010, a solid explanation of Facebook Insights 3 screens, their features and the data they display. Best read with additional browser tab open with your Page's Insights displayed, so you can follow the explanations. Some things have changed, but overall still useful. What's missing is how you make the information useful and actionable for your initiatives, but that's part of the fun.
General advice about accepting your boss's Facebook invitation; makes the case for employees' rights to a separate personal identify. A few things to add: 1) Use Friend Lists to control access to your types of content (e.g. you can have a Friend list that doesn't have access to your Wall or certain photos); 2) Think about your content; are you out there with your Friends on Facebook? If so, think longer B4 accepting!
Analysis of how Facebook's News Feed features work. Conclusions: if you want to show up in your friends' news feeds, offer links to images and videos, which carry the most engagement and seem to have the highest rating. Web links are next best. Personal status updates seem to be rated lowest. However, when your friends comment on your activity, that increases your visibility significantly.
Another indication that Facebook's role as a feature-rich portal/platform is growing; in some cases, "push to talk" can add immense value to social interactions, and it seems like Facebook wants to explore usage before creating a native app by studying Skype/Facebook user adoption. Also good to watch to see how synergy flowers between Skype's and Facebook's large networks in terms of user growth
Ekaterina does a nice job of explaining Facebook Insights in a straightforward guide. She goes through its main metrics: understand basics of: Total Likes, Average Likes, Demographics, Page Views, Mentions, Tab Views, Referrers and Impressions. Doesn't address the how these things explain relationship and monetization, but a great start and explained so non-metrics geeks can understand
Short post explains the Facebook Social Engagement Hub, an alliance between Facebook and Get Satisfaction (G.S.), the online customer service firm. When G.S. clients buy the Facebook option, customers' comments on Facebook get synchronized with the G.S. platform, so Facebook content mixes seamlessly with G.S. content. Deep integration comingles Facebook and G.S. customer service conversations.
Facebook quietly launches a blockbuster new feature relevant to brands. "Page Browswer" which is a page of pretty icons that, based on Facebook algorithms, you will probably like. When you click in icon, you "Like" it in a Facebook action. According to RWW, that creates an indelible connection with that brand. Even though you can "Unlike" it later, it doesn't totally break the bond. Hmm.
Offers several corporate case studies and some in-depth explanation of strategy and tactics. Examples: Facebook exclusive campaigns from Ford, Nike and music label Vevo in which brands release initiatives on Facebook first. Fascinating examples of geosocial Facebook Places experiments as well as brand customer service examples. For the latter, two vendors of service platforms *on* Facebook Pages.

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