Facebook Services

servicesThe Executive’s Guide to Facebook is a professional service offered by CSRA, Inc., which specializes in helping leaders succeed with applying Web 2.0 to their businesses. As management consultants specializing in disruptive technology, we advise global enterprises, government agencies and start-ups on:

  • Strategy: Facebook is in the headlines several times a week, and marketing executives increasingly want to build a presence. However, most have little direct experience with the environment, where “content” is less about commercial initiatives and more about creating relationships. We help you to assess what your firm could do with Facebook, what examples are useful, business cases, whom to involve, whom you can engage. We work with all types of Web 2.0 applications, so we often advise on picking the right platform, whether Facebook, LinkedIn, Orkut, Xing, Bebo or something else.
  • Implementation: we create cascading pilots to enable your team or partners to learn quickly, so you build the competency necessary to drive a scalable program; our practice is built around mentoring and skills transfer.
  • Our methodology enables you to adopt quickly because risk management is integrated into every step, so our clients tend to make fewer mistakes than their competitors. We have over 20 years of experience advising executives on adopting disruptive technology.

Questions Often Asked by Our Clients

  • Some of our employees are pretty “out there” on Facebook, and we don’t know what to do about it.
  • Some of our products are facing significant criticism: how do we deal with that? Do we have to deal with it?
  • A competitor is generating significant buzz; how do we react without appearing to be copying them?
  • Should we pay people to do this? If so, what should we have them do? Would that be okay?
  • Facebook policy: how to create something that’s practical and won’t make our law firm cringe?
  • Shouldn’t we just pay our agency do deal with this? Why or why not?
  • We have had a few surprising successes; how do we judge whether we could succeed more? What milestones do other firms use? ROI models?
  • Isn’t this silly and a waste of time? Could we really make money from this?

These examples are illustrative, not exhaustive. Please contact us to learn more.

Leave a Reply

You can use these HTML tags

<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>