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The Executive’s Guide to Google+ educates executives about the emerging strategic value of Google’s new social push as a means to drive intimacy and engagement among their stakeholders—and a potential disruptor and game-changer among well established social networks. Unlike “pureplay” social networks Facebook and LinkedIn, Google has a multidimensional ecosystem of Web services to which its social push will add value, so we are watching it very closely and will share our thoughts here. Our point of distinction is our unwavering focus on applying Google+ to business processes. CSRA launched the Executive’s Guide to Google+ in Q4 2011 to apply the renowned methodology of the Executive’s Guide to LinkedIn to Google+, so we bring rigor to the practical aspects of applying (relatively) immature technology and behavior to high-value business processes.
How to Use the Guide
Access these sections under the horizontal navigation bar (where you found this page):
- News contains our hand-picked articles/posts on enterprise Google+
- NotaBene are very relevant news items to which we have added brief notes
Access these sections via the left sidebar (Categories and Tags):
- Posts are our posts about Google+
- Hit the “Google+” category to read posts focused on Google+
- Hit the “Google+” tag to read posts about social networks that mention Google+
More about the Executive’s Guide to Google+
The Executive’s Guide to Google+ combines emerging good practices, pragmatic advice and prescient vision, so subscribers to act with more certainty when using Google+ to engage stakeholders, thereby strengthening their organizations and careers. Although the primary focus is applying Google+ to innovate organizations’ business processes, many of the tactics will apply to individual executives, who can become more effective as leaders. It includes:
- Behind the curtain insights gleaned from our consulting work with risk-averse organizations
- Posts and comments on case studies
- Guides for getting started and growing with Google+… and building your activity to achieve business goals
- Reflections on Google+’s ability to humanize the enterprise
- Best in class Google+ people
- Emerging insight from Google+
- Our comments and meta knowledge about all the above
