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Many employment or career-related discussions contain a feeling of gloom and doom, but I have noticed a paradoxical market development: that the unpredictable and volatile economy that affects all businesses and careers is actually driving more demand for expertise, but the demand doesn’t look the same to companies or workers. Here I’ll explain how this works, but even more important, I’ll give you some practical tips on using the market to your advantage (featuring social technologies).
 Most of us are familiar with Forrester’s Ladder of Participation, but using it to build engagement and community still escapes most individuals and organizations, so here I’ll offer a short treatment within the context of Facebook. The profound insight is that 90% of people in a social venue observe without interacting. 9% are the creators, they tweet, blog and make themselves known. 1% are curators, they sort and categorize content. Whether you are on LinkedIn, Facebook or authoring a blog, you only hear 10% of the people, but you are affecting 100% of the people. If you don’t know that, you might think your online activities were going unnoticed. Now I’ll turn to how this works in Facebook.
Continue reading Using Facebook’s Ladder of Social Actions to Build Community
 In Five Tips for Smarter Social Networking in their Big Shift Harvard Business Review blog, John Hagel III and John Seely Brown offer solid advice for executives who want to get traction with social networks, some of which might surprise you. It’s valuable for executives from individual and company perspectives. Here’s the post, and here’s my response, which builds and extends some of their points:
John2, thanks for very solid advice all around. However, I totally agree with @cole, to be most productive as an individual or an enterprise, you must have an explicit strategy. An enterprise is an orchestra, so defining key goals and techniques, without dictating, is critical for success. This includes giving guidance and space for employees to pursue their personal branding, by resonating with the enterprise.
Continue reading Five Tips for Social Networking, with John Hagel & John Seely Brown
To fully appreciate how “touch” applies to LinkedIn interaction, imagine yourself as a human brain. Through the centuries, you have evolved, and one of your key survival mechanisms is discerning how much of the truth someone is sharing with you. Hence, you rely on nonverbal communication, which is much more difficult to fake because people are less aware of it than they are of their words. [...]
Quick guide for time-strapped executives to outperforming rivals this year by using LinkedIn, blogging and Twitter. Extensive links to free executive guides to social networks [...]
Job search in a disruptive environment, and how to use social networking to create the advantage [...]
Presenting Linkedin for Cross-border relationships and deals 18 February 2009 in Chicago, hosted by the Swedish-American Chambers of Commerce [...]
Confused about which LinkedIn membership to choose? Use our short LinkedIn membership selection guide [...]
Take advantage of breaking Web 2.0 trends to manage risk and enhance rewards in 2009
 2008 was a momentous year punctuated by rising economic uncertainty, Web 2.0 innovation in politics and increasing opportunity to create uncommon advantage in many industries. How much can volatility increase? We are on a merry-go-round that’s accelerating; it’s giddy and scary, depending on one’s point of view.
To celebrate and help you to seize the day, I have spent the past week on three articles that represent some of my most important writing of the year:
Continue reading 2009 Vision & Strategy Papers Just Published
Think about strategy and goals before building a LinkedIn network: here I outline benefits of LION and more traditional strategies [...]
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Executive’s Guide on Twitter
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