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Confused about which LinkedIn membership to choose? Use our short LinkedIn membership selection guide [...]
Take advantage of breaking Web 2.0 trends to manage risk and enhance rewards in 2009
2008 was a momentous year punctuated by rising economic uncertainty, Web 2.0 innovation in politics and increasing opportunity to create uncommon advantage in many industries. How much can volatility increase? We are on a merry-go-round that’s accelerating; it’s giddy and scary, depending on one’s point of view.
To celebrate and help you to seize the day, I have spent the past week on three articles that represent some of my most important writing of the year:
Continue reading 2009 Vision & Strategy Papers Just Published

Think about strategy and goals before building a LinkedIn network: here I outline benefits of LION and more traditional strategies [...]
Emerging LinkedIn case studies; here is one in which a LinkedIn member generated a quarter of a million dollars through LinkedIn – plus he landed an SVP job [...]
Today an executive asked me to explain the value of Twitter versus voice mail for a particular mobility use case: she is at a business gathering and talking to “Jack,” someone whom “Barbara,” a friend of hers would like to meet (Barbara isn’t at the gathering but might be able to come by). Should she voice mail or send Barbara a tweet with the Jack’s information and willingness to connect? Read on to understand some of the nuances and virtues of microblogging (Twitter), SMS (short message service, or “text” messages in U.S. parlance) and voice mail.
Continue reading Leaving Messages: Comparing Twitter, Text Messaging and Voice Mail

This weekend I’ve been having fun trying LinkedIn’s new group discussion functionality, and it’s really promising and seems to work well, significantly increasing the value of LinkedIn Groups.
In Tweeple, LinkedIn’s Twitter group, someone asked a great question about whether to have multiple accounts on Twitter, but the questions applies equally to any Web 2.0 venue, like LinkedIn. This has also come up in the Executive’s Guide to LinkedIn seminars, whether to risk putting your side real estate business in your LinkedIn Profile, for example. Here are some quick reflections on managing many sides of yourself online.
Continue reading Managing Multiple Personalities Online

Executives of a certain, er, level of experience face an apparent dilemma when they consider using LinkedIn and other Web 2.0 tools: they already have well-developed networks and non-Web 2.0 processes for managing them. Why should they use LinkedIn or other Web 2.0 tools? Aren’t connections best maintained by high value face-to-face lunches, meetings or phone calls?
The answer is, increasingly, “Yes and no.” I encourage you to consider these tools to supplement your current communications with your network. You will maintain a stronger network if you can communicate specific, relevant information about what you are doing, and these tools can help. Here we will delve into some key Web 2.0 tools’ unique value for enhancing the value of networks by keeping in touch better.
Continue reading Leveraging Web 2.0 to Keep Connected with Your Network

Yesterday I presented LinkedIn as an executive job search tool to a packed house at St. Chrysostom’s Employment Council (the the Career Transitions Network). It was interesting to focus LinkedIn on a new area of human endeavor, getting a new job.
We had a lively discussion, which I’ll recap briefly before providing links to additional information pertinent to our discussion.
Continue reading LinkedIn for Executive Job Search

Mashup of Social Networks and CRM Offers Glimpse of the Future: "Let Prospects Self-Report"
But Facebook Data Tickles Privacy Concerns—Will LinkedIn Seize the Day?
As a presenter at the Social Networking Conference, I was able to catch some excellent presentations, and one of the most eye-opening was Clara Shih’s "Enterprise Mashups: How Facebook Is Changing Sales and Marketing." In a word, Clara and Facebook’s Todd Perry mashed up Facebook and Salesforce.com via AppExchange so that a prospect’s profile in Salesforce now includes select Facebook profile information in a separate pane (see illustration, right), providing a much richer "360° view" of the person to Salesforce users. The result is elegant, powerful and pregnant with social and business issues that I’ll explore briefly here.
Continue reading Faceforce.com Pioneers Enterprise “Social” Network Vision, Exposes Massive LinkedIn Opportunity

Have you found yourself looking at your LinkedIn network and recognizing too few people? Here’s how to sort it out
Many executives have allowed their LinkedIn networks to grow by reactively accepting invitations from former colleagues, club members, people they met networking, etc. One day, when something compels them to look at "their" networks, they are dismayed to see that it’s not a pretty picture. They don’t recognize some of the names. Others aren’t really what they think of as "trusted." They might get requests from their connections to connect them with someone else in their network whom they barely know. They don’t know what to do, and they wonder whether they should just throw it all away and start over. This is a very predictable and normal circumstance, and here I offer a step-by-step guide to reclaiming your network.
Continue reading Reclaiming Your LinkedIn Network

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Executive’s Guide on Twitter
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