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Blogs: The Relationship-Centric Approach to Building Readership

Approach this as a relationship building activity, there are no magic bullets, and most of these tactics will take some time to show results. If you want readers, you need to focus on building relationships with them by showing that you are relevant to them and by showing that you care about things in which they are interested. [...]

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How LinkedIn Changes the Economics of Cross-border Relationships

Summary of how LinkedIn will transform the economics of cross-border deal making.. and opportunities and threats for professionals [...]

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LinkedIn Marketing Chief Shares Company’s Strategic Direction Plus B2B Business Opportunities

LinkedIn marketing chief briefs Chicago CMOs on strategy, direction and utility of the executive network for B2B relationship development and sales [...]

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How Social Networks Change the Rules of Business Development and Profit

How you can use LinkedIn to maximize the number of clients in your portfolio that map to your firm’s unique selling proposition—boosting profitability [...]

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LinkedIn ROI Success: Business Development in Professional Services

Emerging LinkedIn case studies; here is one in which a LinkedIn member generated a quarter of a million dollars through LinkedIn – plus he landed an SVP job [...]

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LinkedIn and Enterprise 2.0: Definitions, Indicators and Case Studies

ent2.pngBusiness leaders regularly ask me whether Web 2.0 or Enterprise 2.0 are just hype or, if there is real value, where is it? What is the early evidence? As I predicted in January, 2008 is proving to be a pivotal year for Web 2.0 and Enterprise 2.0. This post will include a few definitions and several links to early results from enterprises in several industries. Moreover, it can help you appreciate the strategic element of adopting LinkedIn. Continue reading LinkedIn and Enterprise 2.0: Definitions, Indicators and Case Studies

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LinkedIn Crowdsourcing: Writing Questions

advice.pngLinkedIn is a community of immense talent that you can draw on to solve any challenge you have, any many that you can’t imagine yet. LinkedIn Answers is your window into LinkedIn’s vibrant discussions, which are categorized according to topic area. Although the “Answers” vernacular is idiosyncratic (? ask “questions” to use “Answers”?), the forum is excellent.

To use Answers effectively, you need to master two basic skills: how to write engaging questions and how to answer questions so you add the most value. Here we will tackle writing questions, so read on for our first installment of LinkedIn crowdsourcing. Continue reading LinkedIn Crowdsourcing: Writing Questions

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