If you have been on several “social media” platforms as a firm or individual for some time but feel that you’re barely scratching the surface, this guide will help you boost your results significantly because: its goal is to help you develop B2B relationships more efficiently, instead of “selling” yourself and it shows you how to use B2B-oriented platforms in concert to increase leverage. If you would like some background on the profound distinction between “selling” yourself and focusing on relationship, “Social Business Disruption of B2B Sales & Marketing” crystallizes it in 8 minutes. Continue reading B2B Executive’s How-to Guide to Social Business
|
Blogging is 21st century thought leadership, which is table stakes in the Knowledge Economy. Your thoughts represent and “scale” you, so they help you to connect with people with whom you can collaborate to do meaningful things. Moreover, blogging software is the ideal heart of your social business ecosystem because blogs’ content is much easier to find than websites’. In addition, all blogging platforms are cloud-based and have RSS feeds for republishing, so it’s super easy and efficient for you to re-share your blog posts elsewhere—on LinkedIn, for example—automatically.
Alas, as I have argued here and in conference presentations since Google+ launched, this misunderstanding is completely understandable—and wrong. Most interesting here, it elevates opportunities and threats for market participants. Continue reading WSJ Take on Google+ Epitomizes Market Myopia & Opportunity Many employment or career-related discussions contain a feeling of gloom and doom, but I have noticed a paradoxical market development: that the unpredictable and volatile economy that affects all businesses and careers is actually driving more demand for expertise, but the demand doesn’t look the same to companies or workers. Here I’ll explain how this works, but even more important, I’ll give you some practical tips on using the market to your advantage (featuring social technologies). Continue reading How to Create More Career Opportunity in 2012How firms can increase quality of recruits and sales leads while cutting costs
Social networks can help organizations, whether commercial, nonprofit or government, to significantly improve their efficiency in business processes like recruiting, sales and service. This is what we call “Enterprise Process Innovation” because, by using social networks to create and nurture relationships with alumni, your employees can diminish the time required to accomplish tasks within these processes. It’s well known that most alumni, former employees, move to firms that are related to your business (adjacent in the value chain) or complementary in some way. Yes, some move to competitors, but they are usually in the minority. Social networks, by significantly reducing the cost of having relevant, quality conversations, make robust employee-alumni networks actionable as never before. All organizations (I’ll use “firm” to denote for profit, government and nonprofit) have business processes that benefit from relevant insight and introductions from other people: insight about the situation of the prospect, where the best sources of new recruits, etc. Alumni 2.0 is an evolutionary approach to transforming firms’ relationships with employees. The legacy employment model is utilitarian: firms hire when they need skills and fire when business drops. End of story. Some firms make half-hearted attempts with sub-par email newsletters, but these don’t even begin to tap the potential of vibrant employee-alumni networks.
Continue reading Using Social Networks for National & Global Recruiting and Sales: Three-Stage Adoption Model
Executive’s Guide to Social Networks Consolidates Several Top10 Blogs, Prepares Expansion
Continue reading CSRA Launches Social Business Platform Power SitePioneers will move first and seize the advantage, putting themselves in the (digital) room, and you will not be there. Therefore, delaying adoption to remain in the realm of the known may be comfortable, but risk increases each quarter because clients are adopting social networks and changing their expectations of their professional services providers. [...] Approach this as a relationship building activity, there are no magic bullets, and most of these tactics will take some time to show results. If you want readers, you need to focus on building relationships with them by showing that you are relevant to them and by showing that you care about things in which they are interested. [...] |
||
|
Copyright © 2012 The Executive's Guide to Social Networks - All Rights Reserved |
||
Most people have the whole “web 2.0 thing” sorted out by now. They have accounts in LinkedIn for business, Facebook for personal and Twitter for I-don’t-really-know-but-I’m-on-it. They also know that Google “doesn’t get social” as the search behemoth has littered carcasses of failed ventures around the web.
