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B2B Executive’s How-to Guide to Social Business

B2B Executive’s How-to Guide to Social BusinessThe B2B Executive’s How-to Guide to Social Business is an executive primer on developing B2B relationships much faster and cheaper.

If you have been on several “social media” platforms as a firm or individual for some time but feel that you’re barely scratching the surface, this guide will help you boost your results significantly because: its goal is to help you develop B2B relationships more efficiently, instead of “selling” yourself and it shows you how to use B2B-oriented platforms in concert to increase leverage. If you would like some background on the profound distinction between “selling” yourself and focusing on relationship, “Social Business Disruption of B2B Sales & Marketing” crystallizes it in 8 minutes.

I’ll risk stating the obvious here because there seems to be extensive confusion around it with respect to social technologies: whether you are across the table or on Skype, LinkedIn, Twitter or the telephone, the core “activity” is relating to people. Social technologies give us more options for how we do the mechanics, but the core things remain:

How much and under what conditions can I trust you? Do you care about […]

The post B2B Executive’s How-to Guide to Social Business appeared first on Christopher S. Rollyson and Associates.

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Social Networking for Professional Services Firms

Pioneers will move first and seize the advantage, putting themselves in the (digital) room, and you will not be there. Therefore, delaying adoption to remain in the realm of the known may be comfortable, but risk increases each quarter because clients are adopting social networks and changing their expectations of their professional services providers. […]

Web 2.0 Strategy: Comparing Facebook and MySpace Expansion Strategy

One of key factors in driving Facebook’s explosive growth is the company’s genius globalization strategy. Most of its members are outside the U.S., and it powered past MySpace, the global leader for years, by using a crowdsourcing. This post compares MySpace’s legacy international strategy with Facebook’s Web 2.0 community strategy. […]

Networks: Thoughts on Quality vs. Quantity

Twitter, Facebook, LinkedIn.. how do you maximize the value of your network? How to think about quantity vs. quality. […]

Web 2.0 Business Strategy: Comparing Facebook and MySpace Expansion Strategy

Startling Web 2.0 strategy and tactics: comparing MySpace and Facebook approaches to globalization and drawing lessons for executives: the power of crowdsourcing […]

Twitter: Quick Launch Guide

Twitter quick start guide for executives: get up and running in 30 minutes: overview of privacy, followers/followed, strategy, adding value and account settings. […]

The post Twitter: Quick Launch Guide appeared first on Christopher S. Rollyson and Associates.

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Exploring Twitter: Ten Observations

Reflecting on Twitter’s promise for senior marketing executives and B2B applications plus some tactical tips.. Twitter, tactics, strategy, value proposition, innovation, creativity, crowdsourcing, insight, philosophy […]

The post Exploring Twitter: Ten Observations appeared first on Christopher S. Rollyson and Associates.

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In Chicago: LinkedIn’s Promise for Driving Global Relationships

Presenting Linkedin for Cross-border relationships and deals 18 February 2009 in Chicago, hosted by the Swedish-American Chambers of Commerce […]

How LinkedIn Changes the Economics of Cross-border Relationships

Summary of how LinkedIn will transform the economics of cross-border deal making.. and opportunities and threats for professionals […]

Quick LinkedIn Membership Selection Guide

Confused about which LinkedIn membership to choose? Use our short LinkedIn membership selection guide […]