If you have been on several “social media” platforms as a firm or individual for some time but feel that you’re barely scratching the surface, this guide will help you boost your results significantly because: its goal is to help you develop B2B relationships more efficiently, instead of “selling” yourself and it shows you how to use B2B-oriented platforms in concert to increase leverage. If you would like some background on the profound distinction between “selling” yourself and focusing on relationship, “Social Business Disruption of B2B Sales & Marketing” crystallizes it in 8 minutes. Continue reading B2B Executive’s How-to Guide to Social Business
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How to attract and maintain the attention of Connections you care most about
Alas, as I have argued here and in conference presentations since Google+ launched, this misunderstanding is completely understandable—and wrong. Most interesting here, it elevates opportunities and threats for market participants. Continue reading WSJ Take on Google+ Epitomizes Market Myopia & Opportunity
Silicon Valley Watcher offers up a useful riff on disruptive potential of Google+ – but it nonetheless has glaring holes and reflects arbitrary assumptions. I recommend reading it to learn about this argument, which is based on this questionable logic: “social data degrades the ‘quality’ of search results.” The real answer is far less satisfying, “It depends.” Some search results will be improved with social data while others won’t. Search, SEO/SEM and other players dislike Google+ when it disrupts their businesses. Expect, and listen to, these arguments, but realize that they are often biased. Many employment or career-related discussions contain a feeling of gloom and doom, but I have noticed a paradoxical market development: that the unpredictable and volatile economy that affects all businesses and careers is actually driving more demand for expertise, but the demand doesn’t look the same to companies or workers. Here I’ll explain how this works, but even more important, I’ll give you some practical tips on using the market to your advantage (featuring social technologies). Continue reading How to Create More Career Opportunity in 2012How firms can increase quality of recruits and sales leads while cutting costs
Social networks can help organizations, whether commercial, nonprofit or government, to significantly improve their efficiency in business processes like recruiting, sales and service. This is what we call “Enterprise Process Innovation” because, by using social networks to create and nurture relationships with alumni, your employees can diminish the time required to accomplish tasks within these processes. It’s well known that most alumni, former employees, move to firms that are related to your business (adjacent in the value chain) or complementary in some way. Yes, some move to competitors, but they are usually in the minority. Social networks, by significantly reducing the cost of having relevant, quality conversations, make robust employee-alumni networks actionable as never before. All organizations (I’ll use “firm” to denote for profit, government and nonprofit) have business processes that benefit from relevant insight and introductions from other people: insight about the situation of the prospect, where the best sources of new recruits, etc. Alumni 2.0 is an evolutionary approach to transforming firms’ relationships with employees. The legacy employment model is utilitarian: firms hire when they need skills and fire when business drops. End of story. Some firms make half-hearted attempts with sub-par email newsletters, but these don’t even begin to tap the potential of vibrant employee-alumni networks.
Continue reading Using Social Networks for National & Global Recruiting and Sales: Three-Stage Adoption Model
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Copyright © 2012 The Executive's Guide to Social Networks - All Rights Reserved |
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Most people have the whole “web 2.0 thing” sorted out by now. They have accounts in LinkedIn for business, Facebook for personal and Twitter for I-don’t-really-know-but-I’m-on-it. They also know that Google “doesn’t get social” as the search behemoth has littered carcasses of failed ventures around the web.