If you have been on several “social media” platforms as a firm or individual for some time but feel that you’re barely scratching the surface, this guide will help you boost your results significantly because: its goal is to help you develop B2B relationships more efficiently, instead of “selling” yourself and it shows you how to use B2B-oriented platforms in concert to increase leverage. If you would like some background on the profound distinction between “selling” yourself and focusing on relationship, “Social Business Disruption of B2B Sales & Marketing” crystallizes it in 8 minutes. Continue reading B2B Executive’s How-to Guide to Social Business
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Approach this as a relationship building activity, there are no magic bullets, and most of these tactics will take some time to show results. If you want readers, you need to focus on building relationships with them by showing that you are relevant to them and by showing that you care about things in which they are interested. [...] Just Out: New Social Network Roadmap Provides Risk-managed Approach for Applying Web 2.0 to BusinessPublic Beta Release at Social Network ConferenceExamples of enterprise process innovation feature LinkedIn®
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Copyright © 2012 The Executive's Guide to Social Networks - All Rights Reserved |
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I am pleased to announce that I beta-released my new social network roadmap at the Social Networking Conference last week in San Francisco. The roadmap helps enterprises to effectively assess, plan and apply social networks’ new technologies and behaviors to business while minimizing risk. It offers a structured approach to evaluating and using social networks for process innovation in marketing, business development, client service, human resources, research & development and others.