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B2B Executive’s How-to Guide to Social Business

B2B Executive’s How-to Guide to Social BusinessThe B2B Executive’s How-to Guide to Social Business is an executive primer on developing B2B relationships much faster and cheaper.

If you have been on several “social media” platforms as a firm or individual for some time but feel that you’re barely scratching the surface, this guide will help you boost your results significantly because: its goal is to help you develop B2B relationships more efficiently, instead of “selling” yourself and it shows you how to use B2B-oriented platforms in concert to increase leverage. If you would like some background on the profound distinction between “selling” yourself and focusing on relationship, “Social Business Disruption of B2B Sales & Marketing” crystallizes it in 8 minutes.

I’ll risk stating the obvious here because there seems to be extensive confusion around it with respect to social technologies: whether you are across the table or on Skype, LinkedIn, Twitter or the telephone, the core “activity” is relating to people. Social technologies give us more options for how we do the mechanics, but the core things remain:

How much and under what conditions can I trust you? Do you care about […]

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CSRA Launches Social Business Platform Power Site

Executive’s Guide to Social Networks Consolidates Several Top10 Blogs, Prepares Expansion

CSRA, the Creator of the Executive’s Guide to LinkedIn, the Executive’s Guide to Twitter & Blogging and the Executive’s Guide to Facebook, beta-launched the Executive’s Guide to Social Networks today to provide social media managers and individual executives a powerful new resource for practical […]

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Social Networking Bootcamp Combines Strategy, Management & Practice

The morning session focuses on strategy, planning and management of enterprise social network initiatives and will feature several speakers who are currently leading businesses and initiatives. The afternoon will focus on practice and show live example/demos of using LinkedIn, Facebook, Twitter and blogging tools for marketing campaigns […] […]

Networks: Thoughts on Quality vs. Quantity

Twitter, Facebook, LinkedIn.. how do you maximize the value of your network? How to think about quantity vs. quality. […]

Business Social Networking Bootcamp: Chicago August 19-21

Behind the curtain preview of the Executive’s Guide Business Social Networking Bootcamp in Chicago: grow your business and career by using advanced LinkedIn, Twitter and blogging tactics. […]

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LinkedIn and Facebook: Thumbnail Comparison

Reflecting on using LinkedIn and Facebook for business.. brief comparisons of LinkedIn, Facebook and Twitter from a business perspective […]

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Pre-Launch Resources

Pre-Launch overview of the Executive’s Guide to Twitter […]

Videocast Session One: The Web 2.0 Ecosystem

The Web 2.0 Ecosystem videocast shows how social networks will disrupt business by changing the economics of building relationships. Learn how LinkedIn can serve as an executive gateway to the Web 2.0 world. […]

Leveraging Web 2.0 to Keep Connected with Your Network

advice.pngExecutives of a certain, er, level of experience face an apparent dilemma when they consider using LinkedIn and other Web 2.0 tools: they already have well-developed networks and non-Web 2.0 processes for managing them. Why should they use LinkedIn or other Web 2.0 tools? Aren’t connections best maintained by high value face-to-face lunches, meetings or phone calls?

The answer is, increasingly, “Yes and no.” I encourage you to consider these tools to supplement your current communications with your network. You will maintain a stronger network if you can communicate specific, relevant information about what you are doing, and these tools can help. Here we will delve into some key Web 2.0 tools’ unique value for enhancing the value of networks by keeping in touch better.

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