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Most people have the whole “web 2.0 thing” sorted out by now. They have accounts in LinkedIn for business, Facebook for personal and Twitter for I-don’t-really-know-but-I’m-on-it. They also know that Google “doesn’t get social” as the search behemoth has littered carcasses of failed ventures around the web.
Alas, as I have argued here and in conference presentations since Google+ launched, this misunderstanding is completely understandable—and wrong. Most interesting here, it elevates opportunities and threats for market participants. Continue reading WSJ Take on Google+ Epitomizes Market Myopia & Opportunity

In Allfacebook, Nick O’Neill presents a chart that compares the first six years’ revenue for Yahoo!, Google and Facebook. Even though some of these exercises are coffee-cooler talk without much substance, this one afforded the opportunity to think about how Facebook and Google add value.
According to BusinessInsider’s interpretation, neither Google nor Facebook emphasized revenue in the early years and hockey-sticked later. Here’s the article, and here are my thoughts on all three players:
Continue reading Comparing Launch-to-Year6 Revenue: Google, Facebook, Yahoo

Why Twitter was one of the Web 2.0 innovations of the decade.. analysis and conclusions about Twitter’s value proposition for changing the economics of the Relationship Life Cycle [...]
Reflecting on using LinkedIn and Facebook for business.. brief comparisons of LinkedIn, Facebook and Twitter from a business perspective [...]
Presenting Linkedin for Cross-border relationships and deals 18 February 2009 in Chicago, hosted by the Swedish-American Chambers of Commerce [...]
Summary of how LinkedIn will transform the economics of cross-border deal making.. and opportunities and threats for professionals [...]
Take advantage of breaking Web 2.0 trends to manage risk and enhance rewards in 2009
2008 was a momentous year punctuated by rising economic uncertainty, Web 2.0 innovation in politics and increasing opportunity to create uncommon advantage in many industries. How much can volatility increase? We are on a merry-go-round that’s accelerating; it’s giddy and scary, depending on one’s point of view.
To celebrate and help you to seize the day, I have spent the past week on three articles that represent some of my most important writing of the year:
Continue reading 2009 Vision & Strategy Papers Just Published

Learning how to leverage social networks for business will be one of the top five requirements to thriving in 2009, and LinkedIn is an ideal place to begin because it helps to find opportunity: new customers, partnerships or jobs. The Executive’s Guide to LinkedIn has scheduled three new Collaborative Seminars in Chicago and Cleveland. Here is how participants increase their results:
- EGLI participants create their individualized LinkedIn plans
- They learn how to build their networks and manage their time according to the plan
- They learn how to use LinkedIn’s advanced tools

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Executive’s Guide on Twitter
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