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The Executive’s Guide to Twitter combines emerging good practices, pragmatic advice and vision, so subscribers can act with more certainty when applying microblogging to their organizations and careers. Although the primary focus is using Twitter to innovate organizations’ business processes, many of the tactics apply to individual executives, who can become more effective as leaders by understanding how Twitter is transforming communication.
How to Use the Guide
Access these sections under the horizontal navigation bar (where you found this page):
- News contains our hand-picked articles/posts on enterprise Twitter
- Case studies are curated enterprise-relevant examples of using Twitter for business results
- Directory reveals our 8 Twitter accounts and how you can use them to learn
- Free Courses offers structured guidance for you to start tweeting better than 99% of others within a few hours
- Services briefly outlines how we guide enterprises in using Twitter
Access these sections via the left sidebar (Categories and Tags):
- Posts are our posts about Twitter:
- Hit the “Twitter” category to read posts focused on Twitter
- Hit the “Twitter” tag to read posts about social networks that mention Twitter
More About the Executive’s Guide to Twitter
The Executive’s Guide to Twitter launched in Q2 2009 in order to educate executives about the strategic value of Twitter as a tool to drive intimacy and engagement among stakeholders. The site applied the framework and approach of the Executive’s Guide to LinkedIn to Twitter. It features:
- Posts and comments on case studies
- Guides for getting started with Twitter… and building your activity to achieve business goals
- Reflections on Twitter’s ability to humanize the enterprise
- Best in class twitterers/tweeps (people who tweet ;^)
- Emerging insight from the twitterverse
- Our comments and meta knowledge about all the above
