Twitter Case Studies

Executive's Guide to Twitter: Case StudiesOur picks for useful and interesting applications of Twitter to business. Get the most out of them by not taking them literally. For example, it would be easy for B2B executives to scoff at the quaint example of a specialist tea boutique tweeting its blends of the day–until they realize that, with a bit of imagination, the same concept is application to B2B, whether bulldozer aftermarket parts, professional services or medical equipment.

Of course, the challenge is what it has always been: aggregate the audience and deliver value to maintain attention, engagement and results.

Check back often because this page is updated several times a week.

Twitter Case Studies: Notable Business Uses of Twitter
Exploratory research into using social media to create and compare flood|stormwater models
#Twitter fashion #casestudy shows sales results after using Website Cards & Tailored Audiences features
Useful Twitter Chat examples: Detailed SocialMedia casestudy features marketing proof points
Short descriptions of how Mayo Clinic uses major platforms
Great multi-channel social marketing case study features email & private community
Excellent case study: chef does his own twitter, facebook, no reviews + using ipads & cloud apps
MUSTread social engineering case study: attacker steals control of self-hosted user's domain, email & Twitter handle; superb security tip #kudos #fb
Case study: how MasterCard is trying to drive adoption among employees
Useful example correlates #Twitter and #NYT-sometimes; a ways to go to prove causality
Fallon's success, how "Reality show" meets "Late NIght" TV - another example of winning by engaging #empowerment
Local Chicago bakery shuns storefront in favor of #SocialBusiness, networks on #Twitter #LinkedIn & #blogs
Some technical details using Zend Framework, integrating public social platform data: Facebook, Twitter
Interview with State Farm shares their social business approach to empowering agents on major platforms
MUSTread: Iceland pioneers using social business for new constitution; note integration of crowdsourcing & legislature #fb
Excellent post-mortem & analysis of Chase Community Giving campaign
Personal account of Tmobile twitter customer service wowing personal & business customer
How a financial services firm energized its channel using #socialbusiness + direct sales - & grabbed market share during recession
CASEstudy: Financial services firm grows at competitors' expense by using LinkedIn, Twitter & legacy communications. Notice that Jefferson, an investments firm, engaged its channel (financial advisors), using LinkedIn, YouTube, Twitter and legacy marcom. Their momentum enabled them to maintain their pricing while competitors felt compelled to lower theirs. Another powerful lesson is, during "downturns," don't follow the herd and cut sales and marketing investments, especially when you can use social business to magnify impact as Jefferson did. Well done! #li

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