NotaBene

Executive's Guide to TwitterThese Twitter links have been carefully selected as some of the best we have encountered from the best sources. We have read them carefully and added extended comments. Check this page to get our strategic take on enterprise-relevant innovation using Twitter. Items under the “News” tab are more general and numerous.

 

In Brief: Notable Twitter Posts, Articles and Research
Valuable insight into how to engage people with a mix of personal and professional details. Cites @garyvee. Could be more valuable if it had mentioned several use cases and the importance of knowing your audience. Be clear about whom you're trying to engage. Imagine yourself across the table with two of three of your stakeholders at lunch, what would you talk about? Those are the kind of details to share. Not random things. Another of the post's valuable points: weave the things together in terms of a story. That will help people relate to what you share and remember you better. We covered this in more detail here: http://bit.ly/blogtwjob2 - see the section under "use scenarios" Thx @melanie_adcock
CASEstudy: Financial services firm grows at competitors' expense by using LinkedIn, Twitter & legacy communications. Notice that Jefferson, an investments firm, engaged its channel (financial advisors), using LinkedIn, YouTube, Twitter and legacy marcom. Their momentum enabled them to maintain their pricing while competitors felt compelled to lower theirs. Another powerful lesson is, during "downturns," don't follow the herd and cut sales and marketing investments, especially when you can use social business to magnify impact as Jefferson did. Well done! #li
Useful hacks and explanation: explains Google's slowness with making API available, which keeps Google+ disconnected from the rest of the ecosytem and frustrates users. This imposes a high cost of use because users are only able to post from Google+. Since it delays the adoption of Google+, it's bound to frustrate Google, too, which is a good thing! (we're in alignment ;^)
VentureBeat interviews Brad Horowitz on the strategy for Google+ and on his reaction to journalists and bloggers. Although he's coy about the strategy's specifics, he verified that Google+ was never conceived as a social network; rather it's a way to personalize and glue together users' experiences with all other Google products. There's also an explicit attempt to learn from their own and others' mistakes in terms of user experience; for example, various products (i.e. Plus Gmail Search Docs Blogger..) will enable different identity choices: realname, anonymous, pseudonymous). In this, Google's endgame is similar to Facebook's: to provide advertisers a better picture of user wishes so they can advertise more effectively. I still stand by my assertion that Google+ will change the context and pressure social networks in unusual ways, so I'll be following it closely. But don't think of it as a social network to begin seeing its disruptive potential.
Major milestone: Twitter overtakes MySpace as 3rd most trafficked "social network" while Facebook sits comfortably in the #1 spot. Although Twitter and MySpace executives played down the news, the fact is that Twitter is evolving and being used by more mainstream users, thus winning in the attention game; its recent redesign accommodate people who don't tweet but use it as a real-time news network.

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