Executive's Guide to Blogs: Ask the Guide

The Executive’s Guide to Blogs is a professional service offered by CSRA, Inc., which specializes in helping leaders succeed with applying social technologies and behaviors to their businesses. As management consultants specializing in disruptive technology, CSRA advises global enterprises, government agencies and start-ups on:

  • Strategy: blogs are continuing to grow to extent that they are virtually mainstream. However, most brands miss significant opportunity to use blogs’ interactive features to get closer to customers, partners, employment candidates and other stakeholders. Strategy engagements identify, as a function of clients’ business strategies, whether blog(s) would be relevant—when and how. Most executives don’t understand blogs’ immense potential because they consider them fringey or content management systems. CSRA helps you to assess what your firm could do with blogs, what examples are useful, business cases, whom to involve, whom you can engage. We work with all types of digital social applications, so we often advise on picking the right platform, whether WordPress, Blogger, Typepad, IBM Connections, Microsoft SharePoint or something else.
  • Implementation: CSRA uses an agile services framework called the Social Network Roadmap(SM). We create cascading pilots to enable your team or partners to learn quickly, so you build the competency necessary to drive a scalable program; our practice is built around mentoring and skills transfer.
  • Our methodology enables you to adopt quickly because risk management is integrated into every step, so our clients tend to make fewer mistakes than their competitors. We have over 25 years of experience advising executives on adopting disruptive technology.

Questions Often Asked by Our Clients

  • How can we find the time to blog? Our people are scrapped for time already.
  • Why should we consider another content vehicle?
  • Should we pay people to blog for us? If so, what should we have them do? Would that be okay?
  • How do blogs affect search results, what’s the opportunity?
  • Shouldn’t we just pay our agency to deal with this? Why or why not?
  • Isn’t this silly and a waste of time? Could we really make money from this?

These examples are illustrative, not exhaustive. Please contact me to learn more.

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