Executive's Guide to Google+: Professional ServicesThe Executive’s Guide to Google+ is a professional service offered by CSRA, Inc., which specializes in helping leaders succeed with applying social technologies and behaviors to their businesses. As management consultants specializing in disruptive technology, we advise global enterprises, government agencies and start-ups on:

  • Strategy: Google+ growing quickly and has garnered significant attention from (Silicon) Valley bloggers, techies and journalists, but marketing executives are resisting it because they feel like they don’t need “another social presence” to manage. Strategy engagements identify, as a function of clients’ business strategies, whether Google+ would be relevant—when and how. Most executives don’t understand Google+’s immense potential because they consider it a “social network,” which it is not. We help you to assess what your firm could do with it, what examples are useful, business cases, whom to involve, whom you can engage. We work with all types of digital social applications, so we often advise on picking the right platform, whether Google+, Facebook, LinkedIn, Orkut, Xing, Bebo or something else.
  • Implementation: we create cascading pilots to enable your team or partners to learn quickly, so you build the competency necessary to drive a scalable program; our practice is built around mentoring and skills transfer.
  • Our methodology enables you to adopt quickly because risk management is integrated into every step, so our clients tend to make fewer mistakes than their competitors. We have over 25 years of experience advising executives on adopting disruptive technology.

Questions Often Asked by Our Clients

  • Why do I care about Google+? Hasn’t Google already proven that it’s a social ignoramus?
  • Why should we consider another social network?
  • Should we pay people to do this? If so, what should we have them do? Would that be okay?
  • How does Google+ affect search results, what’s the opportunity?
  • Shouldn’t we just pay our agency do deal with this? Why or why not?
  • Isn’t this silly and a waste of time? Could we really make money from this?

These examples are illustrative, not exhaustive. Please contact me to learn more.

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