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Web 2.0 Strategy: Comparing Facebook and MySpace Expansion Strategy

One of key factors in driving Facebook’s explosive growth is the company’s genius globalization strategy. Most of its members are outside the U.S., and it powered past MySpace, the global leader for years, by using a crowdsourcing. This post compares MySpace’s legacy international strategy with Facebook’s Web 2.0 community strategy. […]

Web 2.0 Business Strategy: Comparing Facebook and MySpace Expansion Strategy

Startling Web 2.0 strategy and tactics: comparing MySpace and Facebook approaches to globalization and drawing lessons for executives: the power of crowdsourcing […]

In Chicago: LinkedIn’s Promise for Driving Global Relationships

Presenting Linkedin for Cross-border relationships and deals 18 February 2009 in Chicago, hosted by the Swedish-American Chambers of Commerce […]

How LinkedIn Changes the Economics of Cross-border Relationships

Summary of how LinkedIn will transform the economics of cross-border deal making.. and opportunities and threats for professionals […]

Alumni 2.0: Employer-Employee Realignment

Alumni 2.0 is a key component of transitioning to a new employment paradigm by using online social networks like LinkedIn; this post outlines some of its key concepts […]

LinkedIn CEO: LinkedIn’s Challenge: Helping People Understand Professional Networks

Between-the-lines analysis of LinkedIn CEO Dan Nye’s interview for the San Francisco Chronicle: LinkedIn’s biggest challenge is encouraging executive adoption, promoting understanding of LinkedIn’s business value.. nice LinkedIn statistics […]

LinkedIn Marketing Chief Shares Company’s Strategic Direction Plus B2B Business Opportunities

LinkedIn marketing chief briefs Chicago CMOs on strategy, direction and utility of the executive network for B2B relationship development and sales […]