What and how to Share on Twitter and Facebook

Evaluating off-base media criticism of social networks, and how you can use Twitter and Facebook updates effectively […]

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Twitter: Quick Launch Guide

Twitter quick start guide for executives: get up and running in 30 minutes: overview of privacy, followers/followed, strategy, adding value and account settings. […]

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Exploring Twitter: Ten Observations

Reflecting on Twitter’s promise for senior marketing executives and B2B applications plus some tactical tips.. Twitter, tactics, strategy, value proposition, innovation, creativity, crowdsourcing, insight, philosophy […]

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Everything you Wanted to Know about Twitter*

Executive summary and guide to Twitter.. microblog, guide, definition, executive, Web 2.0, social, presence, b2b, efficiency, breakthrough […]

Quick LinkedIn Membership Selection Guide

Confused about which LinkedIn membership to choose? Use our short LinkedIn membership selection guide […]

Exploring Twitter: Ten Observations

reflection.pngAs a Twitter member since October 2007, I am extremely excited about Twitter from several perspectives, so I’ll share in case they are useful to you. Thus far, my experience is that Twitter holds significant promise for B2B applications, but as of this post it is still emerging and preliminary. It will prove to be an extremely rich ground for innovation.

First, a word of caution. When you go to Twitter for the first time, you will undoubtedly wonder what in the world this is all about; it will look like meaningless gobbledegook, a hodgepodge of 140-character messages. If you want to explore, give yourself a month or two. You will also need to follow some people who really know how to tweet. In my experience, most Twitter “posts” (called “tweets” by the way) mix news tidbits, humorous or interesting or acerbic observations. Above all, they give useful, interesting or entertaining […]

Everything You Wanted to Know about Web 2.0*: Social Tagging

guide-tagging.pngThis article will explain something that’s probably been nagging at you for some time: what in the world are all these little icons that seem to be popping up everywhere?


These little icons take you to various social tagging and bookmarking systems, which are an exceptionally powerful Web 2.0 phenomenon that is under the radar in 2008 but has immense potential for enterprises and individuals. Emerging social tagging solutions offer marketers an excellent means to enable customers to help each other and improve a wide range of Website metrics. The most well known tagging/bookmarking sites are B2C:, Furl, Netvous, Bluedot and Ma.gnolia, but tagging has a solid B2B value proposition as well.


Everything You Wanted to Know about Web 2.0*: Twitter

guide-twitter.pngTwitter is a relatively new Web 2.0 phenomenon that is blazing a new category, which some people term "microblogging," because all Twitter posts are limited to 140 characters, and twittering is reporting.  Twittering can be done via a plain old cell phone via text (SMS) messaging, via a web browser or via a smartphone, and it is chiefly a broadcast activity: twitterers push SMS messages out to their networks.

Like most things Web 2.0, Twitter began within the B2C, pop culture context, but I predict that it will become a staple for enterprises by 2010.  Twitter is very transformational, and it holds significant disruptive potential for business processes.  Here I will outline its use for forward-thinking CMOs, CEOs, CIOs and other executives.


Everything You Wanted to Know about Web 2.0*: Wikis

guide-wiki.pngWikis are one of Web 2.0’s most secret weapons as of this writing, and they will transform the metrics around administration and communication. They are “leicht,” as Germans say. Deceptively simple. Sublime.

Wikis are collective desktops that enable teams to collaborate much more efficiently than they do now. Gone are myriad versions of locally (on your computer) stored spreadsheets, presentations and documents that team members shuffle around via legacy email, fax, phone and sneakernet. Legacy project management is terrifically inefficient, and wikis enable their complete reengineering by maximizing the power of asynchronous communication (not concurrent, like a face to face conversation). Here’s how they work.