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B2B Executive’s How-to Guide to Social Business

B2B Executive’s How-to Guide to Social BusinessThe B2B Executive’s How-to Guide to Social Business is an executive primer on developing B2B relationships much faster and cheaper.

If you have been on several “social media” platforms as a firm or individual for some time but feel that you’re barely scratching the surface, this guide will help you boost your results significantly because: its goal is to help you develop B2B relationships more efficiently, instead of “selling” yourself and it shows you how to use B2B-oriented platforms in concert to increase leverage. If you would like some background on the profound distinction between “selling” yourself and focusing on relationship, “Social Business Disruption of B2B Sales & Marketing” crystallizes it in 8 minutes.

I’ll risk stating the obvious here because there seems to be extensive confusion around it with respect to social technologies: whether you are across the table or on Skype, LinkedIn, Twitter or the telephone, the core “activity” is relating to people. Social technologies give us more options for how we do the mechanics, but the core things remain:

How much and under what conditions can I trust you? Do you care about […]

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CSRA Launches Social Business Platform Power Site

Executive’s Guide to Social Networks Consolidates Several Top10 Blogs, Prepares Expansion

CSRA, the Creator of the Executive’s Guide to LinkedIn, the Executive’s Guide to Twitter & Blogging and the Executive’s Guide to Facebook, beta-launched the Executive’s Guide to Social Networks today to provide social media managers and individual executives a powerful new resource for practical […]

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Social Networking Bootcamp Combines Strategy, Management & Practice

The morning session focuses on strategy, planning and management of enterprise social network initiatives and will feature several speakers who are currently leading businesses and initiatives. The afternoon will focus on practice and show live example/demos of using LinkedIn, Facebook, Twitter and blogging tools for marketing campaigns […] […]

Social Networking for Professional Services Firms

Pioneers will move first and seize the advantage, putting themselves in the (digital) room, and you will not be there. Therefore, delaying adoption to remain in the realm of the known may be comfortable, but risk increases each quarter because clients are adopting social networks and changing their expectations of their professional services providers. […]

Networks: Thoughts on Quality vs. Quantity

Twitter, Facebook, LinkedIn.. how do you maximize the value of your network? How to think about quantity vs. quality. […]

Business Social Networking Bootcamp: Chicago August 19-21

Behind the curtain preview of the Executive’s Guide Business Social Networking Bootcamp in Chicago: grow your business and career by using advanced LinkedIn, Twitter and blogging tactics. […]

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Thoughts on Enterprise Adoption of Twitter

Reflections on how enterprises will adopt microblogging, Twitter, and how this compares to executives’ adoption of “social” networks like LinkedIn and Facebook […]

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The Executive’s Guide to LinkedIn to Have a Sibling

Quick thoughts on using Facebook and LinkedIn together to develop business opportunity.. first thoughts on the Executive’s Guide to Facebook—and how it relates to the Executive’s Guide to LinkedIn […]

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Videocast Session One: The Web 2.0 Ecosystem

The Web 2.0 Ecosystem videocast shows how social networks will disrupt business by changing the economics of building relationships. Learn how LinkedIn can serve as an executive gateway to the Web 2.0 world. […]

New LinkedIn Seminars in Chicago, Cleveland

Learning how to leverage social networks for business will be one of the top five requirements to thriving in 2009, and LinkedIn is an ideal place to begin because it helps to find opportunity: new customers, partnerships or jobs. The Executive’s Guide to LinkedIn has scheduled three new Collaborative Seminars in Chicago and Cleveland. Here is how participants increase their results:

EGLI participants create their individualized LinkedIn plans They learn how to build their networks and manage their time according to the plan They learn how to use LinkedIn’s advanced tools

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