What and how to Share on Twitter and Facebook

Evaluating off-base media criticism of social networks, and how you can use Twitter and Facebook updates effectively […]

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Thoughts on Enterprise Adoption of Twitter

Reflections on how enterprises will adopt microblogging, Twitter, and how this compares to executives’ adoption of “social” networks like LinkedIn and Facebook […]

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Twitter: Quick Launch Guide

Twitter quick start guide for executives: get up and running in 30 minutes: overview of privacy, followers/followed, strategy, adding value and account settings. […]

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Exploring Twitter: Ten Observations

Reflecting on Twitter’s promise for senior marketing executives and B2B applications plus some tactical tips.. Twitter, tactics, strategy, value proposition, innovation, creativity, crowdsourcing, insight, philosophy […]

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Everything you Wanted to Know about Twitter*

Executive summary and guide to Twitter.. microblog, guide, definition, executive, Web 2.0, social, presence, b2b, efficiency, breakthrough […]

Leaving Messages: Comparing Twitter, Text Messaging and Voice Mail

reflection.pngToday an executive asked me to explain the value of Twitter versus voice mail for a particular mobility use case: she is at a business gathering and talking to “Jack,” someone whom “Barbara,” a friend of hers would like to meet (Barbara isn’t at the gathering but might be able to come by). Should she voice mail or send Barbara a tweet with the Jack’s information and willingness to connect? Read on to understand some of the nuances and virtues of microblogging (Twitter), SMS (short message service, or “text” messages in U.S. parlance) and voice mail.


Exploring Twitter: Ten Observations

reflection.pngAs a Twitter member since October 2007, I am extremely excited about Twitter from several perspectives, so I’ll share in case they are useful to you. Thus far, my experience is that Twitter holds significant promise for B2B applications, but as of this post it is still emerging and preliminary. It will prove to be an extremely rich ground for innovation.

First, a word of caution. When you go to Twitter for the first time, you will undoubtedly wonder what in the world this is all about; it will look like meaningless gobbledegook, a hodgepodge of 140-character messages. If you want to explore, give yourself a month or two. You will also need to follow some people who really know how to tweet. In my experience, most Twitter “posts” (called “tweets” by the way) mix news tidbits, humorous or interesting or acerbic observations. Above all, they give useful, interesting or entertaining […]

Everything You Wanted to Know about Web 2.0*: Twitter

guide-twitter.pngTwitter is a relatively new Web 2.0 phenomenon that is blazing a new category, which some people term "microblogging," because all Twitter posts are limited to 140 characters, and twittering is reporting.  Twittering can be done via a plain old cell phone via text (SMS) messaging, via a web browser or via a smartphone, and it is chiefly a broadcast activity: twitterers push SMS messages out to their networks.

Like most things Web 2.0, Twitter began within the B2C, pop culture context, but I predict that it will become a staple for enterprises by 2010.  Twitter is very transformational, and it holds significant disruptive potential for business processes.  Here I will outline its use for forward-thinking CMOs, CEOs, CIOs and other executives.