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Five Tips for Social Networking, with John Hagel & John Seely Brown

In Five Tips for Smarter Social Networking in their Big Shift Harvard Business Review blog, John Hagel III and John Seely Brown offer solid advice for executives who want to get traction with social networks, some of which might surprise you. It’s valuable for executives from individual and company perspectives. Here’s the post, and here’s my response, which builds and extends some of their points:

John2, thanks for very solid advice all around. However, I totally agree with @cole, to be most productive as an individual or an enterprise, you must have an explicit strategy. An enterprise is an orchestra, so defining key goals and techniques, without dictating, is critical for success. This includes giving guidance and space for employees to pursue their personal branding, by resonating with the enterprise.

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Social Networking for Professional Services Firms

Pioneers will move first and seize the advantage, putting themselves in the (digital) room, and you will not be there. Therefore, delaying adoption to remain in the realm of the known may be comfortable, but risk increases each quarter because clients are adopting social networks and changing their expectations of their professional services providers. […]

Web 2.0 Business Strategy: Comparing Facebook and MySpace Expansion Strategy

Startling Web 2.0 strategy and tactics: comparing MySpace and Facebook approaches to globalization and drawing lessons for executives: the power of crowdsourcing […]

In Chicago: LinkedIn’s Promise for Driving Global Relationships

Presenting Linkedin for Cross-border relationships and deals 18 February 2009 in Chicago, hosted by the Swedish-American Chambers of Commerce […]

New LinkedIn Seminars in Chicago, Cleveland

Learning how to leverage social networks for business will be one of the top five requirements to thriving in 2009, and LinkedIn is an ideal place to begin because it helps to find opportunity: new customers, partnerships or jobs. The Executive’s Guide to LinkedIn has scheduled three new Collaborative Seminars in Chicago and Cleveland. Here is how participants increase their results:

EGLI participants create their individualized LinkedIn plans They learn how to build their networks and manage their time according to the plan They learn how to use LinkedIn’s advanced tools

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LinkedIn Executive Suggests B2B Vulnerability to Social Networks’ Disruption at Chicago CMO Lunch

LinkedIn’s Steve Patrizi offers advanced thoughts on LinkedIn features, and this report offers far-reaching between-the-lines analysis of executive social networks: a new dimension in advertising and redefining the employer-employee relationship […]

December Brings Trio of Seminars to Chicago, Cleveland

Executive’s Guide to LinkedIn has slated seminars in Chicago (Dec. 9), Cleveland (Dec. 16) and Chicago-West Suburbs (Dec. 18) to enable forward-thinking business leaders to have fun and productive holidays this year. […]

LinkedIn ROI Success: Business Development in Professional Services

Emerging LinkedIn case studies; here is one in which a LinkedIn member generated a quarter of a million dollars through LinkedIn – plus he landed an SVP job […]