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Social Networking for Professional Services Firms

Pioneers will move first and seize the advantage, putting themselves in the (digital) room, and you will not be there. Therefore, delaying adoption to remain in the realm of the known may be comfortable, but risk increases each quarter because clients are adopting social networks and changing their expectations of their professional services providers. […]

LinkedIn CEO: LinkedIn’s Challenge: Helping People Understand Professional Networks

Between-the-lines analysis of LinkedIn CEO Dan Nye’s interview for the San Francisco Chronicle: LinkedIn’s biggest challenge is encouraging executive adoption, promoting understanding of LinkedIn’s business value.. nice LinkedIn statistics […]

LinkedIn Executive Suggests B2B Vulnerability to Social Networks’ Disruption at Chicago CMO Lunch

LinkedIn’s Steve Patrizi offers advanced thoughts on LinkedIn features, and this report offers far-reaching between-the-lines analysis of executive social networks: a new dimension in advertising and redefining the employer-employee relationship […]

LinkedIn Marketing Chief Shares Company’s Strategic Direction Plus B2B Business Opportunities

LinkedIn marketing chief briefs Chicago CMOs on strategy, direction and utility of the executive network for B2B relationship development and sales […]