Categories

Archives

Web 2.0 Strategy: Comparing Facebook and MySpace Expansion Strategy

One of key factors in driving Facebook’s explosive growth is the company’s genius globalization strategy. Most of its members are outside the U.S., and it powered past MySpace, the global leader for years, by using a crowdsourcing. This post compares MySpace’s legacy international strategy with Facebook’s Web 2.0 community strategy. […]

In Chicago: LinkedIn’s Promise for Driving Global Relationships

Presenting Linkedin for Cross-border relationships and deals 18 February 2009 in Chicago, hosted by the Swedish-American Chambers of Commerce […]

How LinkedIn Changes the Economics of Cross-border Relationships

Summary of how LinkedIn will transform the economics of cross-border deal making.. and opportunities and threats for professionals […]

LinkedIn Marketing Chief Shares Company’s Strategic Direction Plus B2B Business Opportunities

LinkedIn marketing chief briefs Chicago CMOs on strategy, direction and utility of the executive network for B2B relationship development and sales […]