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Social Business Case Study: Jennifer DeMarco Herskind, Dave & Buster’s

Social Business Case Study: Jennifer DeMarco, Dave & Buster'sSocial Business Case Study: Jennifer DeMarco Herskind, Dave & Buster’s summarized how Dave & Buster’s was beginning to see results from their social media initiatives. She presented it at Alterian’s Social Business Engaging Times Summit.

In the U.S., they have 57 stores, and each averages 40,000 sq.ft. of gaming and restaurants. July 2010 marked their first anniversary of doing social media. Customers are totally online, especially the 18-24 and 25-34 age groups, talking about food and entertainment; Dave & Buster’s benchmark themselves against casual dining because it has similar demographics. They go to where the customers are. There’s a fundamental shift (in marketing), and we have to get social media into the decision set. Facebook is the most important right now. We have a new data warehouse and customer surveys. We began with a Facebook false start in 2008, when we had no plan. Fans had Pages, individual stores had Pages, it was a mess. Now we are in Facebook, MySpace, YouTube and Twitter only, and we’re focused. We use them for customer service, to build community; we respond within 2 minutes on average. […]

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CDC Social Business Case Study

CDC’s social media experience shows how powerful social business can be when the organization is aligned with peer-to-peer sharing (word of mouth). Moreover, budget limits and their public focus compel them to rely people to educate each other with CDC information. […]

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Enterprise Social Networking Workshop Extends to Full Day

London enterprise social networking workshop expanded to full day, to address strategy and tactics of planning and executing corporate social networking projects, a godsend for project managers and champions […]

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Enterprise Social Network Panel Finalized: Social Network Innovation

Christopher S. Rollyson hosts enterprise social networking pioneers from Alcatel-Lucent, Allstate and Experian and the author of The Facebook Era. Panel will present case studies and good practices of companies and individuals that are using social networking to advance their businesses and careers […]

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Cutting Edge Workshop: How to Succeed with Enterprise Social Networks

Enterprise social networking workshop provides approach, framework and tools to make Web 2.0 projects succeed consistently: helps sponsors and managers of Facebook, YouTube, Twitter, LinkedIn, blogs, wikis, Second Life and custom social network projects to measure and manage their progress quantitatively and qualitatively […]

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Reflections on Using LinkedIn, Facebook and Twitter

Understand why executives are increasingly using LinkedIn, Facebook and Twitter together to develop relationships more quickly.. The Executive’s Guide to LinkedIn to have Facebook and Twitter siblings […]

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